Rimmel London Provocalips delivers high-impact 16-hour colour with a delectably glossy finish. It's kiss-proof and transfer-proof so it only comes off when you want it to.The lipstick is an exclusive 2-step product: apply the colour to your lips and leave to dry for one minute. Apply again to lock and give shine. Its incredibly lightweight and flexible formula adapts to the movement of your lips to add intense colour and improved lock and shine. The perfect gift for a mother or girlfriend! Rimmel London is an inner confidence that how we look is always cool and irreverent. It is constantly evolving and never predictable. It is young and urban. Eclectic and edgy. Rimmel is expression with no rules. It is real. It is accessible. It is today. Live the London look!