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Best Serums in Pakistan

Serums are a great way to tackle specific skin conditions because they are concentrated skincare solutions that are lightweight. Serums, in contrast to moisturizers, which only hydrate the skin, dive deeper into the dermal matrix to release a powerful cocktail of active ingredients, which improves the skin's texture, tone, and health as a whole. 

Types of Serums 

To accommodate a wide range of skin types, serums are available in a variety of textures, each with its distinct feel: 


Exquisite and rich, it is perfect for dehydrated skin since it nourishes and deeply hydrates. (like the ginseng snail mucin from Joseon's Beauty Repair Serum) 


Ideal for regular skin, it is lighter than creams while still providing adequate hydration and absorption. (for instance, CALAMINE by Axis-Y, a capsule serum for pore control) 


Hydrates without leaving a greasy residue; ideal for oily and acne-prone skin; water-based; lightweight. (for instance, a 10% ordinary niacinamide + 1% zinc solution) 

Benefits of Serums 


It leaves skin feeling dewy and supple by increasing its hydration and plumpness. (for instance, 2% Hyaluronic Acid + B5 from The Ordinary) 

Prevent dryness:  

This is particularly crucial in arid locations or during winter to retain moisture and avoid dehydration. (for instance, Joseon's Moisturizing Ginseng Sun Serum with SPF 50+ PA++++) 

Improve skin texture:  

For a more flawless and glowing look, try refining pores, smoothing wrinkles, and brightening the skin. (for instance, a commonplace 7% glycolic acid toner) 

Target-specific concerns:  

Provide a tailored solution to skincare issues spanning a variety of conditions, including acne, hyperpigmentation, and aging. (such as The Beauty of Joseon Revive Eye Serum Ginseng + Retinal 30 ml for fine wrinkles, Bright Complete Vitamin C Serum 15 ml for hyperpigmentation, and Good Molecules Discoloration Correcting Serum 30 ml for dark spots). 

How to Use Serums 

To ensure that the serum penetrates your skin properly, cleanse and tone your face to eliminate any dirt, oil, or makeup. 

Warm the serum between your hands before applying a few drops to your fingertips; this will increase its absorption rate. 

Avoid getting the serum in your eyes as you delicately dab it over your neck and face. 

To keep the serum's advantages and form a protective barrier, apply a moisturizer afterward. 

Choosing the Right Serum 

Skin Type 


To manage oil production, reduce breakouts, and refine pores, search for serums made with salicylic acid, niacinamide, and zinc. (for instance, Revolution Skincare's 2% Salicylic Acid BHA Anti Blemish Serum or The Ordinary's Niacinamide 10% + Zinc 1%). 


To rehydrate, fortify, and avoid dryness, use moisturizing serums containing glycerin, hyaluronic acid, and ceramides. The beauty of Joseon Repair Serum Ginseng Snail Mucin, The Ordinary Hyaluronic Acid 2% + B5, and similar products 


For hydration, oil management, and uneven skin tone, choose lightweight serums that contain niacinamide, antioxidants, and vitamin C. (10% Niacinamide + 1% Zinc, for instance, or Bright Complete Vitamin C Serum, 15 ml). 


If you want to avoid irritating your skin, look for fragrance-free, mild products that contain relaxing and soothing ingredients like Centella Asiatica and green tea. (You might want to check out our Centella Asiatica Calming Ampoule.) 

Skin Concerns 


Vitamin C, retinol, and peptides are antioxidants that fight wrinkles, plump up skin, and even out skin tone. Products like Bright Complete Vitamin C Serum (15 ml) and Beauty of Joseon Revive Eye Serum Ginseng + Retinal are examples. 


To alleviate inflammation, stop more breakouts, and clear up current ones, use a serum containing salicylic acid, benzoyl peroxide, or tea tree oil. 2% Salicylic Acid BHA Anti-Blemish Serum by Revolution Skincare is one such example. 


To diminish the appearance of dark patches, even out skin tone, and encourage a more radiant complexion, seek out products that contain vitamin C, licorice root, and kojic acid. For instance, Bright Complete Vitamin C Serum (15 ml) or Good Molecules Discoloration Correcting Serum should be considered. 

Additional Considerations 


For a more refreshing experience in the summer, choose serums that are lighter and water-based. In the winter, opt for serums that are thicker and cream-based for deeper hydration. 

Skin Condition:  

For specific advice, see a dermatologist if you suffer from skin disorders like rosacea, eczema, or psoriasis; some components might make your symptoms worse. 

Skin Area:  

Pick out serums that are tailored to the places you want to improve. Beauty of Joseon Revive Eye Serum Ginseng + Retinal is only one example of an eye serum designed for the sensitive skin surrounding the eyes. Serums designed for the neck and décolletage, on the other hand, may alleviate UV damage and itchiness in those areas. 

Skin Temperature:  

Reduced product absorption might occur on cold skin. To ensure that your serum penetrates deeply, warm it slightly between your palms before applying it. 

Skin Allergies and Sensitivities:  

If you have sensitive skin, it is especially important to test new skincare products on a small area inside your arm before applying them all over. 

Layering Serums: 

Use these guidelines if you want to get the most out of combining serums: 

Start with the lightest:  

For a more rapid absorption, start with the lightest, water-based serum. 

Layer gradually:  

To make sure the serum is absorbed properly, wait a few minutes between applying it. 

Seal with moisturizer:  

Applying a moisturizer at the end will help to seal the active components and give your skin long-term moisture. 

You should always consider serums as a supplementary step in a complete skincare regimen, even though they are great at delivering powerful chemicals. For healthy, glowing skin, it's important to follow a comprehensive routine that includes washing, toning, moisturizing, and sun protection.  

Some top serum picks based on common skin types and concerns: 

Oily/Acne-Prone Skin 


The Ordinary Niacinamide 10% + Zinc 1%  

Regulates oil production, reduces inflammation and minimizes pores. 

Revolution Skincare 2% Salicylic Acid BHA Anti Blemish Serum 30ml:  

Decongests pores, fights blemishes, and helps control breakouts. 

Balance Face Serum For Oily Acne Prone Skin 30ml:  

A blend of tea tree oil, niacinamide, and other actives to soothe inflammation and combat acne. 

Dry Skin 

The Ordinary Hyaluronic Acid 2% + B5 (30ml):  

Super-hydrator that plumps and smooths skin, reducing the appearance of fine lines. 

Beauty of Joseon Repair Serum Ginseng Snail Mucin 30ml:  

Nourishing and deeply moisturizing, this serum uses snail mucin to strengthen the skin barrier. 

AXIS-Y CALAMINE Pore Control Capsule Serum 50ml:  

Calming and hydrating, perfect for dry and sensitive skin. 

Hyperpigmentation & Uneven Skin Tone 

Bright Complete Vitamin C Serum 15ml:  

Powerful antioxidant that brightens, fades dark spots, and promotes collagen production for a luminous complexion. 

Good Molecules Discoloration Correcting Serum 30ml:  

Targets hyperpigmentation with tranexamic acid and niacinamide. 

Illuminate Face Serum For Glowing Skin 30ml:  

Enhances radiance and combats dullness with a blend of natural extracts. 


Beauty of Joseon Revive Eye Serum Ginseng + Retinal 30ml:  

Targets fine lines and wrinkles around the eyes with retinol and ginseng. 

Restore Face Serum For Skin Repair 30ml:  

Revitalizes aging skin with a blend of peptides and antioxidants. 

Important Notes 

Sunscreen: Always use sunscreen during the day, especially when using ingredients like retinol or vitamin C, which can increase photosensitivity. 

Patch Testing: Introduce new serums gradually and perform a patch test before widespread use. 

Consistency: Serums deliver the best results when used as part of a consistent skincare routine.